"Frozen Justice" is a blog talks about various social issue.

 

"Frozen Justice" introduced a poster of anti-bullying.

URL: http://frozenjustice.blogspot.jp/2012/10/its-freedom-from-workplace-bullying-week.html

 

The purpose of this poster is to call attention of people that bullying can bring several problems.

Audiences could be anybody who saw this advertisement but it was especially created for adults because this advertisement focuses on bullying at workplace.

This advertisement appeals peoples' pathos, especially the safety needs.

The picture of woman who looks depressed emphasizes the risk people will receive from workplace bullying. In addition to this picture, the word "it hurts" is put in white color. Since the wall is gray and other words are in black, the word "it hurts" in white makes the word stand out from other words. Therefore, the word also stress the safety needs.

It is also important that the advertisement gives three ways of calling workplace bullying: mobbing, harassment and bullying. By emphasizing all those three words expresses workplace bullying, it opens peoples' perspective toward workplace bullying. Audiences would also recognize all those three actions would endanger someone's safety needs. The recognition of certain action as bullying is significant because some people may not realize their action as bullying.

Therefore, this advertisement is effective in recalling peoples' attention toward bullying.

WBI BLOG is a blog written by members of workplace bullying institute.

URL: http://www.workplacebullying.org/news/

This blog talks about workplace bullying with examples of real incidents.

The purpose of this blog is to offer people a place to think about workplace bullying, advertise their campaign or work, and provide information of people or organization that support victims.

This blog is credible because those members who write this blog is a authority of workplace bullying, clinician who have experience of being bullied, and a person who had been trained and certified as a consulting specialist in workplace bullying.

This blog is efficient to explain what is workplace bullying because they offer specific example of workplace bullying.

For example, a boss of a female worker always ignored her greetings such as hello or goodbye. This led to uncomfortable workplace environment. However, the female worker did not protest or talked about this to anyone else because she did not consider it as bullying. Therefore, the female worker suffered from depression.

Workplace bullying is difficult to define. This is one of the reasons people do not complain about it. However, if somebody tells what is bullying with specific examples, people can apply or compare their own situation to those examples.

Therefore, this blog is efficient to bring peoples’ recognition toward what is bullying.

blog

reponの日記 (repon’s diary) mainly introduces several books that talk about bullying.

 

URL: http://d.hatena.ne.jp/repon/20080305/1204701443

 

The purpose of her blog is to offers victims several ways to solve the issue.
First the author talks about a TV show that focused on the workplace bullying. Then, the writer talks about some detailed information in the show such as employers have responsibility to deal with bullying or most of the prefectures offer a place to talk about workers’ problems.

Those things the author mentions in the first part of the blog is significant to draw audiences’ attention because they can know that workplace bullying is a social issue which TV set it as a topic of the show or they can go to those counseling to talk about the problems they have.

In most cases, victims do not know where to go for help, or they even feel hesitated to talk about bullying with others. However, if they realize that workplace bullying is a serious problem and there are place to ask for help, it would open a path to the victims to deal with bullying.

 

For the last part of the blog, the author offers several books that talk about bullying. Those books will offer more information about bullying, such as nature, cause, outcome and prevention for it.

Therefore, this blog is effective in persuading victims to take actions to solve workplace bullying.

 

Workplacerating.com is a website that provides comprehensive news, articles and resources about worker's rights and workplace issues.

Website URL: www.workplacerantings.com

 

Workplacerating.com offers an advertisement to convince people the importance of educating children about bullying.

This advertisement uses audiences’ pathos in order to carry out their message.

The image of a small and thin boy being bullied by bigger boy creates the feel of pity among audiences. Especially, small boy seems to be very upset and nervous by being bullied by bigger boy. Therefore, the image of the advertisement gather attention of audiences as it clearly shows the problem of bullying at school.

This advertisement is more effective than other similar advertisement because this ad goes further from bullying at school.

In most cases, this kind of advertisement only proposes the problem of bullying at school or among children. However, the advertisement not only shows the problem of bullying at school but also bullying at workplace. This is unique because it conveys the message of workplace bullying from school bullying. For example, the advertisement conveys the message “Do School Bullies Grow up to be Workplace Bullies?” This message clearly shows the connection between workplace bullying and school bullying. This message makes audiences to consider the importance of school education in preventing bullying among children which will affect workplace bullying (childrens’ future).

Therefore, this advertisement is effective in conveying their message by use of pathos and their uniqueness.

 

“The Injured Workers Support Network” offers a cartoon which well represents a central problem of workplace bullying.

 

URL: http://www.injuredworkerssupport.org.au/?p=806

 

In this cartoon, there is a boss and his subordinate. Although the boss answers the phone that he would not tolerate workplace bullying, he is the one who actually bullying his subordinate. The target of this cartoon is all workers, especially those who are in high status such as boss and managers. This cartoon attracts audiences’ pathos as it clearly shows a central problem of workplace bullying. The problem of workplace bullying is that the people who have responsibility to deal with workplace bullying are actually bulling their subordinates. However, as those bosses are representative to talk with outsiders, the workplace bullying would not be revealed by outsiders. In addition, subordinates are often unable to claim their situation to others because bullies are their bosses and they have power to affect to victims’ job promotion. In the cartoon, the subordinate do not claim the contradiction of what boss says and does, even though he is in front of the phone. The subordinate seems to be very afraid of his boss. Therefore, this cartoon effectively claims the central problem of workplace bullying by showing irony in the cartoon.

 

 

「職場のいじめ― 私の実体験と解決法」(Workplace bullying ― my experience and solution)　is a blog that talks about author’s experience of bullying at workplace and solution.

This blog is effective in convincing audiences by attracting their pathos.

URL: http://職場のいじめ.blogspot.jp/2007/06/blog-post_3479.html

The purpose of this blog is clear as she explains it on the top of the page.

Her purpose of writing this blog is to give advice for victims how to get out from the bullies through her experiences. Therefore, audiences of this blog are people who were bullied at workplace.

This blog is effective in attracting audiences’ pathos as she explains her experience in detail.

Other victims may find similarity between experiences of author and those of victims. Hence, audiences can understand how author feels, which creates emotional tie among author and audiences.

After several post of her experience of being bullied, she explains how she solved bullying.

The author changed her job in order to get out from bullying.

The author advices victims to change their job if the situation deteriorates.

This is convincing because the author was also victim and she could solve workplace bullying by changing her job. If a person who never experience of being bullied, it would not be persuasive to audiences.

 

In conclusion, her blog is convincing audiences to change their job as she used to be a victim and could get out from bullying by changing her job.

 

 

 

 

Today I would like to introduce an advertisement that suggests people the way to solve workplace bullying.

URL: http://www.elizabethquinlan.ca/researchprojbullying.html

 

 

This poster is effective in appealing audiences’ pathos and ethos. Although they have only one weakpoint, they will succeed to introduce audiences the way to solve workplace bullying.

Audiences can clearly understand the purpose of this advertisement since they place their message on the top of the page.

This advertisement effectively appeals to audiences' pathos by the image of suffering people. Seeing victims suffering from workplace bullying enables people to imagine what is workplace can result in. In addition, audiences may be able to connect to their workplace and those victims’ picture because they may witness bullying.

The poster also appeals to audiences’ ethos with information of participants, community partner and funding.  They also offer a picture of woman who is professor of sociology department and is dealing with workplace bullying. Such information makes this poster reliable because audiences can become familiar and cooperative to supporters.

They offer various information they want to convey in the advertisement. However, the information might be too much for an advertisement.  As a result, the information is in very small fonts so that audiences face difficulty in reading it. Hence, as an advertisement, they should select information for this advertisement.

Therefore, the poster can appeal to audiences’ emotion and make them supportive with credibility. If they could be selective to the information, the advertisement would be more effective in offering the way to deal with workplace bullying.