Today I found an advertisement from Workplace Bullying Institute

URL: http://www.healthyworkplacebill.org/

 

I think this advertisement capture the attention of the audiences because this image is often used in the video games or cartoon. Therefore, audiences may look at this advertisement with an assumption that this ad is for new video game or cartoon. Even if people were not interested in video games or cartoon, they may look at this ad because of its unrealistic image. This image has “WANTED” in a huge font and the paper looks very old as if this was written hundreds of years ago.

The purpose of this paper is to persuade people to take an action to bring change to the law in order to prevent or solve workplace bullying. This advertisement has “Reward for Lawmakers Who Stop Workplace Bulling” in a big font at the middle of the ad. Therefore, it reminds people the appropriateness of taking action toward workplace bullying. This advertisement also has a picture of Whitehouse; audiences may think that they should take an action to persuade president.

Workplace Bullying Institute offers the URL of their one of the websites, audiences can have access to deeper information. Audiences who were persuaded by this advertisement can take actions by accessing their website.